/* Base Styles */
:root {
    --primary-color: #2c6ecb;
    --secondary-color: #4CAF50;
    --accent-color: #FF9800;
    --dark-color: #333;
    --light-color: #f8f9fa;
    --text-color: #333;
    --light-text: #fff;
    --border-color: #ddd;
    --shadow: 0 2px 15px rgba(0, 0, 0, 0.1);
    --transition: all 0.3s ease;
    --border-radius: 5px;
    --section-padding: 80px 0;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

body {
    font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;
    line-height: 1.6;
    color: var(--text-color);
    background-color: var(--light-color);
}

.container {
    width: 90%;
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 15px;
}

h1, h2, h3, h4, h5, h6 {
    font-weight: 700;
    line-height: 1.2;
    margin-bottom: 15px;
    color: var(--dark-color);
}

p {
    margin-bottom: 15px;
}

a {
    color: var(--primary-color);
    text-decoration: none;
    transition: var(--transition);
}

a:hover {
    color: var(--secondary-color);
}

ul {
    list-style: none;
}

img {
    max-width: 100%;
    height: auto;
}

section {
    padding: var(--section-padding);
}

.btn {
    display: inline-block;
    padding: 12px 25px;
    border-radius: var(--border-radius);
    font-weight: 600;
    text-align: center;
    cursor: pointer;
    transition: var(--transition);
    border: none;
}

.btn-primary {
    background-color: var(--primary-color);
    color: var(--light-text);
}

.btn-primary:hover {
    background-color: #1a5cb8;
    color: var(--light-text);
}

.btn-secondary {
    background-color: var(--secondary-color);
    color: var(--light-text);
}

.btn-secondary:hover {
    background-color: #3d8b40;
    color: var(--light-text);
}

/* Header Styles */
header {
    background-color: var(--primary-color);
    color: var(--light-text);
    padding: 30px 0;
    text-align: center;
}

header h1 {
    font-size: 2.5rem;
    margin-bottom: 10px;
    color: var(--light-text);
}

header h2 {
    font-size: 1.5rem;
    font-weight: 400;
    color: var(--light-text);
}

/* Navigation Styles */
nav {
    background-color: var(--dark-color);
    padding: 15px 0;
    position: sticky;
    top: 0;
    z-index: 1000;
}

nav ul {
    display: flex;
    justify-content: center;
    flex-wrap: wrap;
}

nav ul li {
    margin: 0 15px;
}

nav ul li a {
    color: var(--light-text);
    font-weight: 500;
    padding: 5px 0;
    position: relative;
}

nav ul li a:hover {
    color: var(--accent-color);
}

nav ul li a::after {
    content: '';
    position: absolute;
    width: 0;
    height: 2px;
    bottom: 0;
    left: 0;
    background-color: var(--accent-color);
    transition: var(--transition);
}

nav ul li a:hover::after {
    width: 100%;
}

/* Hero Section */
.hero {
    background-color: #f0f5ff;
    padding: 80px 0;
}

.hero .container {
    display: flex;
    align-items: center;
    justify-content: space-between;
    flex-wrap: wrap;
}

.hero-content {
    flex: 1;
    min-width: 300px;
    padding-right: 30px;
}

.hero-content h2 {
    font-size: 2.2rem;
    margin-bottom: 20px;
    color: var(--primary-color);
}

.hero-content p {
    font-size: 1.1rem;
    margin-bottom: 30px;
}

.hero-buttons {
    display: flex;
    gap: 15px;
    flex-wrap: wrap;
}

.hero-image {
    flex: 1;
    min-width: 300px;
    text-align: center;
}

.hero-image img {
    max-width: 100%;
    border-radius: 10px;
    box-shadow: var(--shadow);
}

/* Market Analysis Section */
.market-analysis {
    background-color: var(--light-color);
}

.market-analysis h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.market-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 30px;
    margin-bottom: 50px;
}

.market-card {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    text-align: center;
    transition: var(--transition);
}

.market-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.15);
}

.market-card i {
    font-size: 2.5rem;
    color: var(--primary-color);
    margin-bottom: 20px;
}

.market-card h3 {
    font-size: 1.3rem;
    margin-bottom: 15px;
}

.market-trends {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
}

.market-trends h3 {
    margin-bottom: 20px;
    color: var(--primary-color);
}

.market-trends ul {
    list-style: disc;
    padding-left: 20px;
}

.market-trends ul li {
    margin-bottom: 10px;
}

/* Target Audience Section */
.target-audience {
    background-color: #f9f9f9;
}

.target-audience h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.audience-profile {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 30px;
}

.audience-card {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
}

.audience-card h3 {
    color: var(--primary-color);
    margin-bottom: 20px;
    padding-bottom: 10px;
    border-bottom: 2px solid var(--border-color);
}

.audience-card ul li {
    margin-bottom: 10px;
    padding-left: 25px;
    position: relative;
}

.audience-card ul li i {
    position: absolute;
    left: 0;
    top: 5px;
    color: var(--primary-color);
}

/* Strategy Section */
.strategy {
    background-color: var(--light-color);
}

.strategy h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.strategy-objectives h3 {
    text-align: center;
    margin-bottom: 30px;
}

.objectives-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 30px;
    margin-bottom: 50px;
}

.objective-card {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    text-align: center;
    transition: var(--transition);
}

.objective-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.15);
}

.objective-card i {
    font-size: 2.5rem;
    color: var(--primary-color);
    margin-bottom: 20px;
}

.objective-card h4 {
    font-size: 1.3rem;
    margin-bottom: 15px;
}

.campaign-structure {
    margin-top: 50px;
}

.campaign-structure h3 {
    text-align: center;
    margin-bottom: 30px;
}

.campaign-tabs {
    background-color: white;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    overflow: hidden;
}

.tab-buttons {
    display: flex;
    background-color: #f1f1f1;
    border-bottom: 1px solid var(--border-color);
}

.tab-btn {
    background-color: inherit;
    border: none;
    outline: none;
    cursor: pointer;
    padding: 15px 20px;
    transition: var(--transition);
    font-weight: 600;
    flex: 1;
    text-align: center;
}

.tab-btn:hover {
    background-color: #ddd;
}

.tab-btn.active {
    background-color: var(--primary-color);
    color: white;
}

.tab-content {
    display: none;
    padding: 30px;
}

.tab-content.active {
    display: block;
}

.tab-content h4 {
    color: var(--primary-color);
    margin-bottom: 15px;
}

.ad-sets {
    margin-top: 20px;
}

.ad-set {
    background-color: #f9f9f9;
    padding: 20px;
    border-radius: var(--border-radius);
    margin-bottom: 15px;
}

.ad-set h5 {
    color: var(--dark-color);
    margin-bottom: 10px;
}

/* Ad Examples Section */
.ad-examples {
    background-color: #f9f9f9;
}

.ad-examples h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.ad-examples-tabs {
    background-color: white;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    overflow: hidden;
}

.ad-tab-content {
    display: none;
    padding: 30px;
}

.ad-tab-content.active {
    display: block;
}

.ad-examples-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 30px;
}

.ad-example {
    background-color: #f9f9f9;
    border-radius: var(--border-radius);
    overflow: hidden;
    box-shadow: var(--shadow);
    transition: var(--transition);
}

.ad-example:hover {
    transform: translateY(-5px);
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.15);
}

.ad-content {
    padding: 25px;
}

.ad-content h3 {
    color: var(--primary-color);
    margin-bottom: 15px;
    font-size: 1.2rem;
}

.ad-content p {
    margin-bottom: 20px;
    font-size: 0.95rem;
}

.cta-button {
    background-color: var(--primary-color);
    color: white;
    border: none;
    padding: 10px 20px;
    border-radius: var(--border-radius);
    cursor: pointer;
    font-weight: 600;
    transition: var(--transition);
}

.cta-button:hover {
    background-color: #1a5cb8;
}

/* Visual Elements Section */
.visual-elements {
    background-color: var(--light-color);
}

.visual-elements h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.visual-guidelines {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    margin-bottom: 50px;
}

.visual-guidelines h3 {
    color: var(--primary-color);
    margin-bottom: 20px;
}

.visual-guidelines ul {
    list-style: disc;
    padding-left: 20px;
}

.visual-guidelines ul li {
    margin-bottom: 10px;
}

.visual-examples-tabs {
    background-color: white;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    overflow: hidden;
}

.visual-tab-content {
    display: none;
    padding: 30px;
}

.visual-tab-content.active {
    display: block;
}

.visual-examples-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 30px;
}

.visual-example {
    background-color: #f9f9f9;
    border-radius: var(--border-radius);
    overflow: hidden;
    box-shadow: var(--shadow);
    transition: var(--transition);
}

.visual-example:hover {
    transform: translateY(-5px);
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.15);
}

.visual-placeholder {
    height: 200px;
    background-color: #e9ecef;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    color: var(--primary-color);
}

.visual-placeholder i {
    font-size: 3rem;
    margin-bottom: 15px;
}

.visual-placeholder h4 {
    font-size: 1.2rem;
}

.visual-example p {
    padding: 20px;
    font-size: 0.95rem;
}

/* Budget Section */
.budget {
    background-color: #f9f9f9;
}

.budget h2 {
    text-align: center;
    margin-bottom: 40px;
    color: var(--primary-color);
}

.budget-info {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 30px;
    margin-bottom: 50px;
}

.budget-card, .timeline-card {
    background-color: white;
    padding: 30px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
}

.budget-card h3, .timeline-card h3 {
    color: var(--primary-color);
    margin-bottom: 20px;
    padding-bottom: 10px;
    border-bottom: 2px solid var(--border-color);
}

.budget-details p {
    margin-bottom: 15px;
}

.budget-distribution {
    margin-top: 30px;
}

.budget-distribution h4 {
    margin-bottom: 15px;
}

.budget-chart {
    margin-top: 20px;
}

.chart-bar {
    margin-bottom: 15px;
}

.chart-bar .bar-fill {
    background-color: var(--primary-color);
    color: white;
    padding: 8px 15px;
    border-radius: var(--border-radius);
    font-weight: 600;
    margin-bottom: 5px;
}

.timeline {
    position: relative;
    padding-left: 30px;
}

.timeline::before {
    content: '';
    position: absolute;
    left: 7px;
    top: 0;
    height: 100%;
    width: 2px;
    background-color: var(--primary-color);
}

.timeline-item {
    position: relative;
    margin-bottom: 30px;
}

.timeline-marker {
    position: absolute;
    left: -30px;
    top: 0;
    width: 16px;
    height: 16px;
    border-radius: 50%;
    background-color: var(--primary-color);
    border: 3px solid white;
}

.timeline-content h4 {
    margin-bottom: 10px;
}

.metrics h3 {
    text-align: center;
    margin-bottom: 30px;
}

.metrics-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 30px;
}

.metric-card {
    background-color: white;
    padding: 25px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
    text-align: center;
    transition: var(--transition);
}

.metric-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.15);
}

.metric-icon {
    width: 60px;
    height: 60px;
    background-color: var(--primary-color);
    color: white;
    border-radius: 50%;
    display: flex;
    justify-content: center;
    align-items: center;
    margin: 0 auto 20px;
}

.metric-icon i {
    font-size: 1.5rem;
}

.metric-card h4 {
    margin-bottom: 10px;
}

/* Contact Section */
.contact {
    background-color: var(--light-color);
}

.contact h2 {
    text-align: center;
    margin-bottom: 20px;
    color: var(--primary-color);
}

.contact > .container > p {
    text-align: center;
    margin-bottom: 40px;
    max-width: 700px;
    margin-left: auto;
    margin-right: auto;
}

.contact-form {
    max-width: 700px;
    margin: 0 auto;
    background-color: white;
    padding: 40px;
    border-radius: var(--border-radius);
    box-shadow: var(--shadow);
}

.form-group {
    margin-bottom: 20px;
}

.form-group label {
    display: block;
    margin-bottom: 8px;
    font-weight: 600;
}

.form-group input,
.form-group textarea {
    width: 100%;
    padding: 12px;
    border: 1px solid var(--border-color);
    border-radius: var(--border-radius);
    font-family: inherit;
    font-size: 1rem;
}

.form-group textarea {
    height: 150px;
    resize: vertical;
}

/* Footer */
footer {
    background-color: var(--dark-color);
    color: var(--light-text);
    padding: 60px 0 20px;
}

.footer-content {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 40px;
    margin-bottom: 40px;
}

.footer-logo h3 {
    color: var(--light-text);
    font-size: 1.5rem;
    margin-bottom: 15px;
}

.footer-links h4,
.footer-contact h4 {
    color: var(--light-text);
    margin-bottom: 20px;
    font-size: 1.2rem;
}

.footer-links ul li {
    margin-bottom: 10px;
}

.footer-links ul li a {
    color: #bbb;
    transition: var(--transition);
}

.footer-links ul li a:hover {
    color: var(--light-text);
}

.footer-contact p {
    margin-bottom: 15px;
    display: flex;
    align-items: center;
}

.footer-contact p i {
    margin-right: 10px;
    color: var(--primary-color);
}

.footer-bottom {
    text-align: center;
    padding-top: 20px;
    border-top: 1px solid #444;
}

/* Responsive Styles */
@media (max-width: 768px) {
    header h1 {
        font-size: 2rem;
    }
    
    header h2 {
        font-size: 1.2rem;
    }
    
    nav ul {
        flex-direction: column;
        align-items: center;
    }
    
    nav ul li {
        margin: 5px 0;
    }
    
    .hero-content, .hero-image {
        flex: 100%;
        padding-right: 0;
    }
    
    .hero-content {
        margin-bottom: 30px;
    }
    
    .tab-buttons {
        flex-direction: column;
    }
    
    .contact-form {
        padding: 20px;
    }
}

@media (max-width: 480px) {
    .btn {
        display: block;
        width: 100%;
        margin-bottom: 10px;
    }
    
    .hero-buttons {
        flex-direction: column;
    }
}